Alchemist #1: Tamanna Khurana

“Creativity is the willingness to bring what’s inside to the physical.”

Designer, TK

“The first thing I ever made with my hands were words, and the first mirror I ever looked into was a story. What we create speaks louder than any voice ever needed to, because  everything that’s ever said “is already written,,,,,” (as said in Paul Coelho’s The Alchemist)

Alchem House is a reincarnation of every step in my Alchemist journey, which first began with my mother’s written script. As a kid, her handwriting was my first love - like a voice with no audio, or a sentence with jewelry draped around it,,, every consonant and vowel beamed with her essence. I see all art the same way -

“The Alchemist Uniform” is the first collection at Alchem House, which showcases the names of each individuals’ heroes - whether those be artists, loved ones, or numbers which inspire them - hand embroidered as script across vintage white collar garments.

Paying homage to the red thread that connects each individuals’ soul, the white collar which embodies each Alchemist’s level of expertise, and each story that’s linked to the names embellished. Like tattoos on skin, to thread in fabric. 

This home is my canvas and I can’t wait to welcome you in.”